Panasonic Forms Strategic Alliance With Disney Theme Parks
Panasonic and Walt Disney Parks & Resorts announced today that Panasonic Projection Imaging Systems will be the “Official Projection Technology” of Walt Disney World Resort in Lake Buena Vista, Fla. and Disneyland Resort in Anaheim, Calif. As part of a long-term agreement, these Disney properties will have access to the latest in Panasonic’s market-leading projectors with advanced image processing and lens solutions.
As a leader in storytelling, Disney creates innovative attractions, entertainment and magical lands which immerse guests into the worlds of the stories they love. The aim of pairing Disney’s limitless creativity with Panasonic’s leading-edge projection technology, is to provide guests of Walt Disney World Resort and Disneyland Resort with even more amazing and new entertainment experiences.
“Panasonic is delighted to work with Walt Disney World Resort and Disneyland Resort in exploring new ways in which its high-performance projectors may be used to support the Disney storytelling that has captured the hearts of millions of guests who have visited these iconic vacation destinations,” said Panasonic AVC Networks Company President Yasuji Enokido. “The Panasonic brand has earned the trust of generations and today we have a fresh technology vision to support the creativity and innovation of the Disney theme parks in the U.S.”
Panasonic already maintains a significant technology presence at Disney theme park attractions in the U.S., including Finding Nemo Submarine Voyage at Disneyland Park; Radiator Springs Racers at Disney California Adventure Park; Haunted Mansion and Seven Dwarfs Mine Train at Magic Kingdom Park; Frozen Ever After and Gran Fiesta Tour Starring The Three Caballeros at Epcot; and the upcoming Na’vi River Journey at Walt Disney World Resort’s newest and most immersive land, Pandora – The World of Avatar, at Disney’s Animal Kingdom Theme Park.
“Disney creates one-of-a-kind, world-class experiences which inspire guests to create unique and cherished memories at Walt Disney World Resort and Disneyland Resort,” said Carlos Castro, vice president, Disney Corporate Alliances. “We are thrilled to work with Panasonic to continue to explore exciting and innovative new ways to tell our stories.”
Panasonic is the worldwide market leader in high-brightness professional projectors and has continued to hold this position for seven years in a row. Featuring advanced image processing and distinctive technologies, they yield enhanced visual quality, significantly longer product life, and reduced maintenance costs.