FOX & Marvel Announce Legion Augmented Reality Campaign
FX Networks announced today an AR campaign for the long-awaited February 8th premiere of Legion. Comic lovers around the country can access the headspace of one of the world’s most powerful mutants and embrace the fractured reality of this new original series through one-of-a-kind experiences presented by FX Networks. For full details, visit insidelegion.com/experience.
Five augmented reality murals that will reveal the power of David Haller’s mind can be found in Manhattan, Brooklyn, Chicago, Los Angeles and San Francisco. Those who find the murals can download the Blippar app, then aim and frame the art to watch the power of Legion come to life. Locations for each mural are: Brooklyn, NY at St. Nicholas Avenue & Jefferson Street; New York, NY at Bleecker Street & Carmine Street; Chicago, IL at W. North Avenue & N. Western Avenue; Los Angeles, CA at Hollywood Boulevard & Vine Street; San Francisco, CA at Fillmore Street & Union Street.
Launching Friday, January 27 through Sunday, January 29, Legion Where?House opens to the public featuring a mind-bending three-day art exhibit in Brooklyn. The gallery presented by FX is inspired by the unpredictable world of Legion at Villain warehouse in Brooklyn, New York. The three-day exhibit will challenge audiences and bring the unfathomable power of the Legion to life with art installations inspired by the series’ themes, including:
- Forced perspective art piece by Michael Murphy
- Found materials installation by Clemens Behr
- Light and shadow installation by Kumi Yamashita
- Legion Key Art Mural by David Flores
Multimedia installation inspired by the series
In addition, fans nationwide who want to take the art home can head to 56 participating comic book stores across the US including Arizona, California, Florida, Georgia, Illinois, Missouri, Nevada, Ohio, Pennsylvania, Tennessee, Texas and more, that will be giving away the limited edition posters (while supplies last). Go to insidelegion.com/experience for the full list of locations.
Legion, based on the Marvel Comics by Chris Claremont and Bill Sienkiewicz, is the story of David Haller (Dan Stevens), a troubled young man who may be more than human. Diagnosed as schizophrenic as a child, David has been in and out of psychiatric hospitals for years. Now in his early 30s and institutionalized once again, David loses himself in the rhythm of the structured regimen of life in the hospital: breakfast, lunch, dinner, therapy, medications, sleep. David spends the rest of his time in companionable silence alongside his chatterbox friend Lenny (Aubrey Plaza), a fellow patient whose life-long drug and alcohol addiction has done nothing to quell her boundless optimism that her luck is about to change. The pleasant numbness of David’s routine is completely upended with the arrival of a beautiful and troubled new patient named Syd (Rachel Keller). Inexplicably drawn to one another, David and Syd share a startling encounter, after which David must confront the shocking possibility that the voices he hears and the visions he sees may actually be real.