LuxeBloom Team Up With Beauty & The Beast
Hollywood movie musicals are once again front and center, and Chicago-based Luxe Bloom® is about to make the forthcoming live-action adaptation from Walt Disney Studios Motion Pictures, “Beauty and the Beast,” a luxuriously magical one. Luxe Bloom is the “official flower” for “Beauty and the Beast” and will supply the film’s official Roses. These specially produced roses, which keep their vibrant beauty for at least two months without the need for water or refrigeration, will make an auspicious appearance at the film’s Hollywood premiere and play a role in Disney’s social media promotion of the film.
Premiering in March, “Beauty and the Beast” is a live-action adaptation starring Emma Watson, Dan Stevens, Luke Evans, Kevin Kline, Josh Gad, Ewan McGregor, Stanley Tucci, Audra McDonald, Gugu Mbatha-Raw with Ian McKellen and Emma Thompson. “We contacted Luxe Bloom® to provide the roses because they offer a unique product that was a perfect fit for the film—highest quality preserved roses that are unparalleled for their beauty and luxury—and like magic, they last for months without water or maintenance. The Roses will be adored by fans young and old,” said Jan Coleman, Director Global Marketing Partnerships, “and be a very stunning enhancement to the film’s marketing campaign.”
Luxe Bloom will be selling beautiful rose arrangements online in celebration of “Beauty and the Beast” at www.luxebloom.com and at amazon.com. They will offer three products; a 4.5” Glass Cloche containing one crimson rose is priced at $55; a 6”x 6” crimson Rose Box of 9 roses is priced at $149 and an 8”x8” crimson Rose Box of 16 roses is priced at $399. At the film’s premiere, the stars of the film and other celebrities will be photographed in front of a breathtaking Rose Wall produced by Luxe Bloom® as the stunning backdrop to the premiere’s red carpet promenade of stars. “We are changing the way people buy flowers,” said Shelley Rosen, Luxe Bloom’s founder and CEO.
“We are excited beyond words that Walt Disney Studios sought us out to be part of a great love story retold.” Luxe Bloom’s roses are real roses from Ecuador, the producer of the world’s finest roses. They are preserved using an ancient all-natural method and are available in a wide range of colors. A growing number of luxury operators and hotels have become loyal ongoing customers of Luxe Bloom, including the St. Regis Washington, DC; St. Regis New York; Langham Hotel Chicago; Langham Place New York; Red Door Salons and Spas Nationwide and Saks Fifth Avenue. “We work closely with our clients to deliver the experience of their brand guests deserve,” said Rosen.
“Our creativity comes to play in how to execute long lasting rose displays without compromise and ship direct. Our clients save significant money because they no longer have to buy fresh flowers every few days and we’ve totally eliminated the need to water and maintain them.” Luxe Bloom’s visibility and reputation have been growing steadily. They were named a Finalist for the Best Innovative Products Editor’s Choice Awards at the 2012 International Hotel, Motel and Restaurant Show. They have been featured on NBC’s The Today Show and on QVC.
In December 2016, the Langham Place New York’s Christmas tree, created with 3,500 red, cream and dusty pink roses from Luxe Bloom, was named one of the top 12 hotel Christmas trees by Conde Nast Traveler magazine. The Better Business Bureau magazine featured Luxe Bloom in its January 2017 issue on how to build a trusted brand. Luxe Bloom also has been featured in several hospitality industry publications.
The public can purchase beautiful arrangements of Luxe Bloom roses, in a variety of sizes, styles and colors, online at luxebloom.com.