Sphero Launch New Cars Lightning McQueen Interactive Toy

Following the success of the Star Wars BB-8 Sphero toy, Sphero has announced a follow up toy, the Ultimate Lightning McQueen, which is an app-enabled, interactive race car that uses the newest advancements in technology to create the most lifelike Lightning McQueen product ever. With Disney•Pixar’s Cars 3 hitting in theaters in the US on June 16th, this toy is bound to be popular, though it is a rather pricy $300 and is available on Sphero.com, Disney Store.com and other select retail partners.

The toy is packed with animatronic features that embody Lightning’s supercharged personality, Sphero’s Ultimate Lightning McQueen features hybrid performance specs including driving, drifting, racing and reactive touch, allowing fans to connect with the character like never before.

CEO of Sphero, Paul Berberian, said “From the beginning, we wanted to make Ultimate Lightning McQueen feel as real as he does in the film. In order to create a scaled down version of his big personality, we worked closely with the team at Pixar to ensure we were getting his nuances just right – such as leaning into turns and expressive facial and body movements.”

Fans can hit the gas with Ultimate Lightning McQueen by simply connecting to the car’s app (available on iOS and Android devices) and watch him respond to commands. With animated eyes, an animatronic mouth, and emotive suspension, users will train for their next big race by playing games and experiencing other interactive features. When not in training mode, users can relax while watching Disney•Pixar’s “Cars” with Ultimate Lightning McQueen in “Watch With Me” mode, where he reacts to the movie in real-time.

Our Take:

Its great to see a new Sphero interactive toy and this looks fun,  it looks like the perfect interactive Lightning McQueen and is using groundbreaking technology but at over double the price of BB-8, its going to be a tough sell to families.

What do you think of this new Lightning McQueen toy?