DISH Presents The ’12 Days of Die Hard’

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If your anything like me, you’ve been arguing with your other half, friends and family about one controversial question: is Die Hard a Christmas movie?  I’ve said it takes place on Christmas Eve during a Christmas party and features Christmas music.

DISH has announced that its taking an official stance to help settle the debate. Yes, Die Hard is a Christmas movie, and in celebration of this fact, DISH is gifting customers access to this hotly-debated Christmas classic. In what the company has coined the “12 Days of Die Hard,” customers can watch Die Hard on-demand beginning today through Tuesday, Dec. 26. Yippee-ki-yay, movie lovers.

“Every December, Americans engage in the national online conversation about whether Die Hard is a Christmas movie,” said Jay Roth, DISH CMO. “So this year, we went into the archives to look at historical TV viewership on DISH, and we’re calling it: Die Hard is a Christmas movie.”

Based on DISH anonymized bulk viewership behavior, extrapolated to the U.S. population, here’s what was discovered:

  • Last Christmas Eve, 1.3 million people watched Die Hard, with 2.4 million viewing the movie at some point during the holiday season. This number jumps to 4.3 million if you count Die Hard 2, which is also a Christmas movie.
  • Die Hard was the 10th most-watched movie last Christmas Eve, meaning that more Americans watched Die Hard than holiday-favorites, Miracle on 34th Street, Home Alone and The Santa Clause.

The “12 Days of Die Hard” runs on DISH from Dec.15-26. To access the Die Hard VOD, an Internet-connected set-top box is required.

Do you think Die Hard is a Christmas movie?

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