10 Million & Counting: MagicBands a Hit with Walt Disney World Resort Guests

Today the official Disney Park Blog posted some interesting information regarding the Magic Bands. Here is the story:

If you enjoy MagicBands and all they can do as much as my family does at Walt Disney World Resort then you’re probably not surprised that we’re already celebrating a significant milestone – 10 million MagicBands distributed.

Since our original announcement, MagicBands have become a favorite way for guests to make their visit easier, more personal and magical. The colorful MagicBands link your entire MyMagic+ experience together and can serve as a theme park ticket, access to FastPass+ selections, PhotoPass card as well as a room key for Disney Resort hotel guests. You travel lighter with MagicBands at Walt Disney World Resort.

Recently, MagicBand was named one of Fortune Magazine’s “26 Coolest Gadgets of 2014.” MyMagic+ was also honored with an “Innovation by Design” award by the popular magazine and website, Fast Company. It received the top spot in the “Experience Design” category when Fast Company revealed the 10 best designs of the year at their annual “Innovation by Design” Awards and Conference in New York City.
As regular Disney Parks Blog readers know, you receive a MagicBand if you stay at a Disney Resort hotel or you are a Walt Disney World Passholder. If you are not staying at a Disney Resort hotel and are not a Passholder, you receive a card when you purchase park admission—and you have the option to purchase a MagicBand online or at select retail locations at Walt Disney World Resort.