Disney Launch “Just Keep Moving” Swimming Campaign In The UK
Disney have announced that Olympic medalists Tom Daley and Rebecca Adlington will launch a summer of activity, encouraging families to ‘just keep moving’ with Disney, Change4Life and the Amateur Swimming Associatiom.
British sporting champions Tom Daley and Becky Adlington have joined forces and are encouraging children to ‘just keep moving’ this summer, as they launch nationwide interactive family swim sessions and a brand new 10 Minute Shake Up campaign – all inspired by the new Disney·Pixar blockbuster, Finding Dory.
The campaign from Disney, Change4Life and the Amateur Swimming Association (ASA) sees the launch of themed family swim sessions at hundreds of pools across the UK as well as new 10 Minute Shake Up activities, in a bid to make exercise fun and help children get the 60 minutes of moderate to vigorous physical activity they need each day.
The Finding Dory inspired swim sessions, which are co-created with the ASA and run from 22nd July until 4th September, will provide an hour of in-water storytelling for the whole family, teaching children key swimming skills as they are taken on a journey with Dory and friends, led by trained instructors.
The Change4Life 10 Minute Shake Ups with Disney are back for a third summer to encourage children to get the 60 minutes of moderate to intense physical activity they need each day with fun 10 minute bursts of activity. For 2016, there are even more interactive Shake Ups than last year, including those inspired by the new Disney·Pixar film, Finding Dory, which set a box office record for an animated film when it opened in the United States in June.
British diving champion Tom Daley, alongside double Olympic Gold medal-winning swimmer and mum Becky Adlington are supporting the initiative. Tom is starring in a series of short films, which show that even serious athletes can take time for 10 minutes of fun, whilst Becky is sharing her top tips for inspiring children to get active in and out of the pool.
To coincide with the launch of the campaign, Disney, Change4Life and the ASA commissioned a survey of more than 1,000 children aged 5 to 11 and their parents on their attitudes towards physical activity. The survey revealed that three quarters of children aged 5 to 11 (73%) want to do more physical activity, and 56% of children miss taking part in school PE lessons over the summer.[i] Finding ways for their children to be active is a challenge faced by families, with 61% of parents saying they struggle for ideas during the school holidays.
The research showed that more than half of children (55%) said that swimming is one of their favourite ways to keep physically active during the summer holidays.1 39% of 5 to 11 year olds also said that they would want to go swimming more often if they could go with family members.
Physical activity helps children build social skills, boost self-confidence, improve bone and heart health and maintain a healthy weight,[ii] yet just 21% of boys and 16% of girls currently meet the national recommended level of activity of 60 minutes each day.
“Most people look at professional athletes and see the years of training and dedication they have put in, but do sometimes forget that what we do is also really fun and exciting. I’m a massive Disney fan myself and can’t think of a better way to get kids enjoying being active than combining their favourite stories and characters with exercise – whether that’s a Finding Dory swim session where families can learn key ASA skills or a Change4Life 10 Minute Shake Up game kids can play with their friends in the park. For me, showing that sport is not a chore and really has a fun side is an important message and I’m thrilled to be supporting this campaign” said Tom Daley.
“Since I stopped competitive swimming a few years ago, I understand how tricky it can be to fit exercise into a busy routine – and also make it fun. As a mum, it’s even harder. But I’m passionate about inspiring the future generation to get active and that’s why I’m supporting this summer’s campaign from Disney, Change4Life and the ASA. The summer holidays can seem really long but there are loads of great ideas to get kids up and about with new 10 Minute Shake Ups, and what better way to spend time together than enjoying a family swim session where you’re learning key skills” said Becky Adlington.
Search Change4Life online for Disney and Finding Dory inspired 10 Minute Shake Ups and don’t forget to book your swim session today at www.disney.co.uk/justkeepmoving.
