Disney Store Celebrates 30 Years of Magic

Today, Disney Store celebrates its 30 year anniversary, officially marking the historic grand opening of the Glendale, California store in 1987. Since its inception, Disney Store has served as a brand beacon for Guests around the world, providing an immersive retail destination that delivers the very best in product offerings, unique experiences and unparalleled Guest service. Currently, Disney Store operates 340 stores worldwide and ecommerce sites in 10 countries.

“For 30 years, Disney Store has helped fans and families around the world make Disney magic a part of their daily lives,” said Paul Gainer, executive vice president, Disney Retail. “We have continued to evolve and address not only the needs and interests of Guests, but also the growing slate of Walt Disney Company brands and franchises, including Pixar, Marvel and Star Wars. We look forward to the future as we continue to deliver the very best of Disney at retail.”

In commemoration of this milestone, a new line-up of limited edition 30th anniversary products will be released today, featuring highly-anticipated collectibles and a special anniversary Disney Tsum Tsum set. In-store celebratory events and activities are also planned – including a 30th Anniversary Parade, taking place every day at 3pm through April 2. Guests are invited to hear short, fun stories and facts about Disney Store’s history and younger Guests are encouraged to dance along the store parade route.