Coco VR Experience Announced

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Pixar Animation Studios have announced its first-ever VR experience this morning at Oculus Connect, the fourth annual developer conference in San Jose, Calif. Directed by Ross Haldane Stevenson and produced by Academy Award winner Marc Sondheimer, “Coco VR” is a co-production from Disney•Pixar and Oculus with VR creative development and execution by Magnopus. Supervising technical director John Halstead spearheaded the technical efforts for Pixar.

“Coco VR” allows people to explore the worlds of “Coco” with their friends. The next-level social VR Experience will be available on Oculus Rift November 15 and Samsung Gear VR November 22, the day of the film’s U.S. release. The experience will be available for a sneak peek at the following events and locations:

  • Día de los Muertos festivals in Los Angeles, New York City, Houston, Phoenix, Dallas, San Antonio, Oakland and Chicago beginning Oct. 28
  • Camp Flog Gnaw Music Festival in Los Angeles on Oct. 28-29
  • Select Disney Stores and movie theaters nationwide through Nov. 22.

Check out the trailer below:

My Take: It’s great to see Pixar embracing VR and the more experience Disney can make with developing small  experiences like this, the better future projects will be.  However this does look a very basic early project,  but offering it as a free experience to help promote the movie does make sense.

 

Are you going to try out the Coco VR Experience?

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