Why Haven’t We Seen The Civil War Spider-Man Suit Or Merchandise Yet?

There have been many questions as to why we haven’t seen Spider-Man in the Civil War trailers or featured as any merchandise and recently Anthony & Joe Russo explained at a Q&A hosted by Collider.

Part of the reasons of what was so secretive was that the deals were always lagging slightly behind how we were using the character. We were always in danger of upsetting the deal—there were still sensitive issues going on between the two studios that they needed to agree on. When we were casting Tom Holland, when we were screen-testing him for the movie there was a whole very involved kind of process that was under the radar and secretive, because of the fact that it was still a sensitive business issue.

The reason why I preface that is we’re still kind of in “deal zone”. The reason why we still won’t talk about [the costume] is that Marvel and Sony still have to work out what uses they have for the character, on a promotional level, on a commercial level. There’s still complications as far as that goes that involves business deals.

Marvel could also be holding back Spider-Man for further promotion nearer or after the release date, in a similar way to how the Star Wars: The Force Awakens was treated for spoilers.  If nobody has seen anything about Spider-Man before the movie hits theaters, it will drastically boost the opening weekend ticket sales and also provide Disney with a second wave of merchandise after the movie hits.

You can catch the full interview below:

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