Disney’s Cars Ice Racers Coming Soon

Disney are set to release a new range of Die Cast cars based on the hit Pixar characters.

The Cars Ice Racers products will boast original decals, with blue detailing, new blue alloys bespoke to each character and new studded tyres for extra grip.

The range spans die-cast ice-finish cars and track sets from Mattel, with more merchandise to follow.

The campaign will be supported by cross-platform activity including TV spots, special magazine issues, social media, retail promotions and a new online game.

The new look is supported by a story to be published in the Spring/Summer issue of Cars magazine, in which Lightning McQueen and his friends are invited to take part in the next series of ‘Transcontinental Race of Champions’, in the Ice Racers Cup, held in Russia by Vitaly Petrov.