Walmart Now EXCLUSIVE U.S. Home to Star Wars: The Black Series 3 3/4″ Line
Some interesting news coming out tonight from Hasbro, one of the largest Star Wars toy companies and creator of the beautiful The Black Series line. In conjunction with Walmart, they have announced a new exclusive U.S. home to their popular 3 3/4″ line.
WALMART IS ANNOUNCED AS THE NEW EXCLUSIVE U.S. HOME OF HASBRO’S STAR WARS: THE BLACK SERIES 3 3/4-INCH FIGURES
The Collector-Favorite Line Will Feature Figures From the Saga Films and STAR WARS: THE FORCE AWAKENS, Beginning on September 4
BENTONVILLE, AR, Sep. 4, 2015 – Walmart and Hasbro, Inc. (NASDAQ: HAS) announced today
that the retail giant will be the exclusive home of the fan-favorite STAR WARS: THE BLACK
SERIES 3 3/4-inch toy line in the U.S.
Starting on “Force Friday,” September 4, Walmart.com will begin selling the first wave and
taking pre-orders on the second wave of the highly collectible toy line. Customers will find the
product in stores beginning in October, making Walmart the only destination in the U.S. for fans
looking for highly detailed, highly articulated 3 3/4-inch figures based on the upcoming film
STAR WARS: THE FORCE AWAKENS.
First launched in 2013, STAR WARS: THE BLACK SERIES 3 3/4-inch line quickly became a fan-
favorite line, in the tradition of earlier Hasbro toy lines like the STAR WARS VINTAGE collection.
As the new exclusive US home to the STAR WARS: THE BLACK SERIES 3 3/4-inch line, Walmart is
proud to become the go-to destination for STAR WARS fans looking for the finest Hasbro toys
“Walmart is very excited to be the exclusive home of the Star Wars Black Series 3 ¾ inch
figures,” said Anne Marie Kehoe, vice president of toys at Walmart. “This is just the beginning –
fans, customers and collectors can expect Walmart and Walmart.com to be the place to find the
newest characters and figures as they are released.”
“We’re thrilled that Walmart will be the new home for fans’ beloved STAR WARS: THE BLACK
SERIES 3 3/4-inch toy line,” said Maureen Smith, senior vice president of brand marketing for
Hasbro. “With the support of a world-class retailer like Walmart, we can ensure that collectors
continue to get new, highly detailed and articulated 3 3/4-inch STAR WARS action figures for
years to come.”
The first wave of the new STAR WARS: THE BLACK SERIES 3 3/4-inch line is currently available for
purchase on Walmart.com and features EPISODE VI DARTH VADER, EPISODE VI LUKE
SKYWALKER, and EPISODE IV CHEWBACCA. The second wave, featuring a brand new EPISODE IV
PRINCESS LEIA figure and the first two figures based on STAR WARS: THE FORCE AWAKENS
(FIRST ORDER STORMTROOPER and KYLO REN), are available to pre-order now on Walmart.com.
Both waves will be available in stores in the next few months. Additional 3 ¾-inch figures will be
coming later in 2015.
What do you think of this new partnership and exclusivity? Will it help or hurt the 3 3/4″ line of The Black Series? I guess we will find out.
There is no word on upcoming exclusivity for the highly sought after 6″ line, btw. Just figured I would mention it.
Happy Force Friday everyone.