Disney Invest In Playbuzz

Playbuzz has announced that Disney & Saban Ventures have invested $15 million into the quiz & photo gallery company, that allows creators to generate internet viral content.

Playbuzz was created in 2012 and has said it will use new funding to enhance its proprietary content-engagement platform and expand its branded-content business.  Disney join some existing investors such as 83North, Carmel Ventures and FirstTime Ventures.

“Engaging content is the key to media consumption, and Playbuzz has positioned itself as the leading platform for media companies and brands to create and distribute such content across all devices,” said Barak Pridor, Managing Partner at Saban Ventures, an affiliate of Haim Saban’s Saban Capital Group. “Playbuzz’s unique network, and distributed sponsored content offering, make it the ideal platform for editorial and commercial growth of its partners.”

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