Misfit have been announced as the official activity tracker of runDisney and ESPN Wide World of Sports Complex at Walt Disney World Resort. Misfit create wearable and smart home products.
As part of the new agreement with Disney, Misfit becomes the presenting sponsor of the 2016 Wine & Dine Half Marathon Weekend (Nov. 3 – 6) and an official sponsor of the seven other runDisney events held at Walt Disney World Resort and Disneyland Resort.
“Misfit aims to motivate individuals and families everywhere to stay active and have fun doing it,” said Preston Moxcey, General Manager of Misfit. “Our relationship with runDisney and ESPN Wide World of Sports Complex provides incredible opportunities to share fitness inspiration with friends and loved ones, and we’re so excited to be a part of it.”
To kick off the countdown to race weekend, Misfit will launch a sweepstakes where entrants can enter for a chance to win a trip for two to the 2016 Disney Wine & Dine Half Marathon Weekend. Winners will enjoy race entries, access to the post-race party held at the Epcot International Food & Wine Festival, accommodations and more. For more information about the sweepstakes, visit misfit.com/sweeps when it launches August 8. Misfit will also be giving away prizes across its social media channels during the sweepstakes period.
“ESPN Wide World of Sports Complex and runDisney are leaders in unique events and experiences that help promote a more active lifestyle, and we’re thrilled to have Misfit onboard to bring added enhancements to the hundreds of thousands of people who run, train and compete in events at Disney Parks,” said Faron Kelley, vice president of sports for Walt Disney World Resort.