Shanghai Disney Resort opened two new stores at Shanghai Hongqiao International Airport to delight travelers of all ages. The shops are an extension of the resort’s vast retail offerings with authentic Disney ambiance and diverse merchandise that help travelers create tangible memories and find timeless Disney keepsakes.
To celebrate the grand openings, representatives from Shanghai Disney Resort, together with executives from the Hongqiao Airport, conducted an official ribbon cutting ceremony this morning. Mickey Mouse also made a surprise appearance to help commemorate the big moment.
“Shopping at Shanghai Disney Resort includes not only the memorable items guests can bring home with them, but also immersive Disney retail experiences unlike anywhere else in China,” said Philippe Gas, General Manager of Shanghai Disney Resort. “Today marks a major milestone as we expand those unique offerings outside our resort, with two new stores featuring exclusive Disney Parks merchandise and entertainment for travelers coming to and from the great city of Shanghai.”
Conveniently located outside of Gates 47 and 55 in the domestic departure Terminal Two of Shanghai Hongqiao International Airport, both shops provide more than 400 products ranging from toys to home decor, souvenirs, accessories, foods to be gifted, costumes and apparel. The merchandise features a variety of Disney and Disney•Pixar popular characters and stories, including Mickey Mouse, Minnie Mouse, Cars, Frozen, Marvel, Toy Story, Disney Princess and more, plus exclusive Shanghai Disney Resort attraction-themed collections such as TRON and Pirates of the Caribbean. For a limited time, shoppers will also find special anniversary items on offer in celebration of the resort’s first year of operation in Shanghai. With the diverse merchandise selection, guests can now find the perfect last minute gift before their flight takes off.
Like all merchandise locations at Shanghai Disney Resort, these new stores were carefully designed to be entertaining and engaging, bringing something fresh and interactive for guests in a way that only Disney can. The stores bring to life the same kind of innovation and creativity that visitors see inside Shanghai Disneyland. The unique oval layout features bold Disney designs with Chinese-inspired motifs. The themed areas showcase popular Disney hits and make browsing the displays both fun and convenient for visitors.
Once inside the store, guests are not only attracted by the wide variety of merchandise offerings, but they also become immersed in the animated world of Disney as LED screens play four brand-new Disney animations developed for and shown exclusively at the new shops. As part of the immersive storytelling, guests can take part in a Disney castle-inspired fireworks game that elevates the shopping experience beyond guests’ imaginations. The castle game is an interactive experience where guests use body motion to trigger fireworks on the screen, lighting up the sky and revealing the castle. Disney music fills the air as the game progresses, and the game becomes more challenging the further the player proceeds, making it a fun activity for shoppers of all ages.
During the opening period, guests can enjoy a host of special offers, including limited-time discounts on Mickey and Minnie Mouse plush toys and free stickers for guests who participate in the interactive games. China Eastern Airline passengers and cardholders can enjoy additional special benefits and discounts at both locations.