Shanghai Disney Resort Promotes The Importance Of Fire Safety

Shanghai Disney Resort is working with Shanghai Fire Bureau to deliver fire prevention education to local children and guests through fun and engaging activities in the resort, in support of the National Fire Prevention Day on November 9. The campaign at Shanghai Disney Resort marks the sixth consecutive year for the resort to support and participate in Fire Prevention Day. Through both engaging and educational interactions with children and guests visiting the Shanghai Disney Resort, the resort is increasing awareness of the importance of fire safety knowledge in Shanghai and throughout China.

As a highlight of the resort’s fire safety campaign this year, an advanced technology fire truck, a fire motorcycle and a group of equipped firemen in service at Shanghai International Tourism and Resorts Zone Fire Station made a surprise appearance to guests as the Shanghai Disneyland Parade Grand Marshal, joined by beloved Disney character Timon from the classic Disney animation movie The Lion King, who also plays the leading role in the Disney Wild About Safety – Safety Smart® series videos.

The Disneytown Fire Safety Experience, jointly hosted by Shanghai Disney Resort and Shanghai Fire Bureau, kicked off early at Disneytown on November 4 and will provide fire safety interactive experiences and help enhance safety awareness to guests visiting this area throughout the entire Fire Safety Week and continuing through November 12.

 Earlier this week, the resort has also brought the Disney Wild About Safety – Safety Smart® About Fire! animated educational video and fire prevention games and activities to Xin Cheng Elementary School in Pudong District where the resort is located, to officially kick off the campaign in the community. Shanghai Disney Resort donated nearly 1,000 sets of Disney Wild About Safety – Safety Smart® film series DVDs and interactive materials, developed by Disney Publishing Worldwide, to the Shanghai Education Bureau, which have been delivered to all elementary schools and 16 local Education Bureaus in Shanghai. Following the donation, students in Shanghai local elementary schools will all have the opportunity to learn essential fire safety education through the film series during the Fire Prevention Day this year.


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