Saks Fifth Avenue & Disney Celebrate The Season With Once Upon A Holiday
On Monday, Nov. 20, Saks President MARC METRICK and Disney Consumer Products and Interactive Media Chairman JIMMY PITARO presented the iconic SAKS FIFTH AVENUE NEW YORK HOLIDAY WINDOWS and 10-story-tall theatrical LIGHT SHOW in true fairytale fashion, in celebration of the 80th anniversary of Disney’s Snow White and the Seven Dwarfs.
SOFIA CARSON, the multi-talented actress, star of Disney’s “Descendants”, and Hollywood Records/Republic recording artist, performed live at the unveiling event accompanied by a 40-person choir and appearances by Snow White, Snow Prince, and the seven dwarfs.
Guests included NAOMI WATTS, NEIL PATRICK HARRIS and DAVID BURTKA along with their children HARPER GRACE and GIDEON SCOTT BURTKA-HARRIS.
For the first time in its storied history, Saks Fifth Avenue, in collaboration with Disney, transformed all fourteen of its Fifth Avenue-facing windows into scenes from the classic fairytale Snow White and the Seven Dwarfs. The vignettes, presented by Mastercard, include Snow White dancing among the woodland creatures, the seven dwarfs Heigh-Ho!-ing home from a day’s work in the diamond caves, and the Wicked Queen’s mischievous trickery with the infamous red apple. Each window depicts a different scene from the film, beautifully translating the iconic story into real life delights.
In Saks New York’s 49th Street and 50th Street windows, four legendary designers—Alberta Ferretti, Naeem Khan, Monique Lhuillier, and Marchesa—have created one-of-a-kind fairytale gowns for a 21st century Snow White. The luxury dresses are set against a fantasy forest backdrop.
The window animation and light show will continue throughout the holiday season until Jan. 2, 2018.