Today in 1955, Disneyland opened its gates for the first time, allowing the magic of Disney come to life. To celebrate, we take a look at some of the ads from its first decade, 1955 to 1964.

They were all found on the website Newspapers.com, which has digitized over 603 million pages of print publications.

1955

“Opens Monday July 18 Disneyland Walt Disney’s Magic Kingdom” ad. Fri, Jul 15, 1955 – 6 · Valley Times (North Hollywood, California) · Newspapers.com

1956

“New! Winter Schedule at Disneyland” ad Wed, Sep 26, 1956 – 12 · Valley Times (North Hollywood, California) · Newspapers.com

“‘I’ve found my laughing place'” ad Thu, Oct 11, 1956 – 2 · Valley Times (North Hollywood, California) · Newspapers.com

1957

“New at Disneyland” ad. Fri, Jun 28, 1957 – Page 4 · Redlands Daily Facts (Redlands, California) · Newspapers.com

“The happiest place of all… Disneyland at Christmastime” ad. Fri, Dec 20, 1957 – 7 · Daily News-Post and Monrovia News-Post (Monrovia, California) · Newspapers.com

Thu, Dec 12, 1957 – 3 · Daily News-Post and Monrovia News-Post (Monrovia, California) · Newspapers.com
“Extended! Date Nite at Disneyland” ad. Thu, Sep 26, 1957 – Page 4 · Redlands Daily Facts (Redlands, California) · Newspapers.com

1958

“‘Take the wheel, son’ Disneyland is the Place to Have Family Fun Together!” ad. Thu, Jan 16, 1958 – 36 · The Los Angeles Times (Los Angeles, California) · Newspapers.com

1959

“This weekend… take your family to Tom Sawyer’s Island” ad. Thu, Feb 12, 1959 – 45 · The Los Angeles Times (Los Angeles, California) · Newspapers.com
“get set for a Rip-Roarin’ Western Weekend at Disneyland” ad. Fri, Feb 20, 1959 – Page 29 · The San Bernardino County Sun (San Bernardino, California) · Newspapers.com

“Every Friday & Saturday starting Tonight! Datenite at Disneyland” ad Fri, May 29, 1959 – 3 · Daily News-Post (Monrovia, California) · Newspapers.com
“this weekend — take your family DOWN THE MISSISSIPPI!” Disneyland ad. Thu, Feb 26, 1959 – Page 35 · Independent (Long Beach, California) · Newspapers.com

1960

There’s Always Something New at Disneyland! Thu, Jun 23, 1960 – 6 · Daily News-Post (Monrovia, California) · Newspapers.com

1961

“Mickey Mouse, Monorail, Disneyland” ad. Wed, Jul 19, 1961 – 20 · Oakland Tribune (Oakland, California) · Newspapers.com

“Mr. Toad, Mark Twain, Disneyland” ad. Tue, Jul 18, 1961 – 30 · The Los Angeles Times (Los Angeles, California) · Newspapers.com

1962

“Now! Own Disneyland for a Day” Thu, Jan 18, 1962 – 6 · Daily News-Post (Monrovia, California) · Newspapers.com

1962 ad for “Cavalcade of Big Bands at Disneyland Saturday Nite June 2, 8 p.m. – 2 a.m.”. Sun, May 25, 1952 – 7 · Daily News-Post (Monrovia, California) · Newspapers.com

1964

“It’s Disneyland time again! DAYTIME FUN, NITE TIME MAGIC The Greatest Show in Town” ad. Tue, Aug 4, 1964 – Page 4 · Redlands Daily Facts (Redlands, California) · Newspapers.com