Disney Launch Pure Life Water In China With Nestle
In May 6, the Nestle Pure Life Water for Kids was launched at the Superbrand Mall in Shanghai with the theme “Have Fun & Drink Pure Life with Zootopia”. The “Nestle Pure Life Water for Kids” which incorporates eight popular animated characters from Disney’s “Zootopia” was designed with an eye to evoking children’s joyous and positive energy for love, courage and dreams. This will encourage them to drink water more often without reminder so that the rewarding habit of healthy drinking for a lifetime can be developed. The successful launch of the Nestle Pure Life Water for Kids denotes the debut of the first bottled water dedicated to children of China Market.
Zootopia buddies come alive bringing both fun and educational interaction
At the day of the launch event, the atrium on the first floor of the Superbrand Mall was bustling with people, as many families who love parent-child activities showed up with high expectations. At the entrance to the event, participants felt like they were suddenly surrounded by the Sahara Square, the Glacier District, the Rainforest District and the Main Stadium. The ceremony for the launch of the Nestle Pure Life Water for Kids was kicked off with surprises galore after the amazing experience of going through the “Zootopia”: The eight peculiarly interesting and uniquely charismatic cartoon characters known as rabbit Judy, red fox Nick, sloth Flash, Mayor Lionheart, Assistant Mayor Bellwether, Officer Clawhauser, fennec fox Finnick and Star Gazelle all came alive on the water bottles. Mated with flamboyant colors and cute little bottles, they were even more lovely and couldn’t stop drawing cheers and acclamations from the kids.
David Saudan, Chairman and President of Nestle Waters in Greater China Region, also attended the event and explained to children and parents the importance of healthy drinking for children. He said, “We hope that Nestle Pure Life Water for Kids can help children feel that drinking water is a fun thing to do. In the meantime, we hope to guide them to develop the good habit of drinking water and a healthy way of life. I believe that a good habit is what a child will carry through for a lifetime.”
Scan the QR code and drink for health & fun with cartoon buddies’ accompany
At the moment, Shanghai has taken the lead as the much-beloved Water for Kids at the launch event is now available in Shanghai. More children from other region will be able to get a taste of the healthy vitality and wonderful experience brought by the Nestle Pure Life Water for Kids via e-commerce and retail stores later. While summer is around the corner, for parents who are worried that their kids do not like to drink water and fail to drink it regularly, this Water for Kids is undoubtedly a secret weapon for solving the problem.
What is more pleasantly surprising is that Nestle Waters will further partner with Disney to roll out the campaign “Scan QR code and Drink for Fun to Win Gifts”: Consumers can scan the QR code on the bottle of Nestle Pure Life Water for Kids to take part in the simulation game and “activate” their tiny partners from “Zootopia” in order to win exquisite Disney presents. Nestlé sincerely hopes that from this summer, the Water for Kids can really become a great partner of children for healthy drinking. Drinking water will become more fun than ever!