Mini Babybel Announced as the Official Snack Cheese of Walt Disney World, Disneyland and Disney Cruise Line
Today it it was announced that Mini Babybel, the creamy, red-wax-wrapped cheese, has been named the Official Snack Cheese of Walt Disney World Resort in Florida, the Disneyland Resort in California and Disney Cruise Line. This announcement kicks off a multi-year strategic alliance between the two family-focused brands.
It was announced earlier today that Mini Babybel will be prominently featured at a quick-service window within the new Toy Story Land scheduled to open in 2018 at Disney’s Hollywood Studios in Florida.
Disney’s collaboration with Mini Babybel provides appealing, on-the-go snack options for millions of families enjoying Disney’s U.S. parks and cruise ships each day. Both brands focus on fun and aim to surprise and delight their audiences; Mini Babybel with its delicious cheese and playful personality, and Disney Parks with magical moments that create lasting memories.
“At Bel Brands USA, we are all about sharing smiles and we are delighted to bring that to life through our alliance with Disney,” said Francis Perrin, chief marketing officer of Bel Brands USA, makers of Mini Babybel cheese. “We believe Mini Babybel makes snack time an adventure in deliciousness for the whole family every day and now we can share that fun and great taste with even more families as they enjoy adventures of their own at Disney Parks.”
Do you like Mini Babybell?