As Half Of The US TV Viewers Tuned Into Disney’s Festive Programming
ABC announced today that the US spent the merriest time of the year with the Disney|ABC Television Group’s “25 Days of Christmas” holiday-themed programming that included festive specials, classic holiday movies and returning favorites across ABC, Freeform, Disney Channel, Disney XD and Disney Junior. Disney|ABC Television Group’s content reached 151 million total unique viewers, which is 50% of the viewers in U.S. TV households.
Excluding sports, Freeform was the #1 basic cable network during the event (6-11p) across A18-49, A18-34, F18-49, F18-34, P12-34 and F12-34. This is the eighth straight year Freeform has been #1 among W18-34 and W18-49. Additionally, Freeform’s “25 Days of Christmas” programming garnered nearly 80 million total viewers on traditional television and an additional 17 million views across on-demand platforms.