First Sustainable LEGO Bricks Will Be Launched In 2018
This week, LEGO have announced that from this year, botanical elements like trees, bushes and leaves will start to contain plant-based plastic sourced from sugarcane.
While Star Wars and Marvel sets don’t tend to contain too many plants in those sets, many of the Disney sets featuring Princesses have flowers and trees in them. So this will no doubt start effecting these future sets.
Production has started on a range of sustainable LEGO elements made from plant-based plastic sourced from sugarcane. The new sustainable LEGO ‘botanical’ elements will come in varieties including leaves, bushes and trees.
“At the LEGO Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials. We are proud that the first LEGO elements made from sustainably sourced plastic are in production and will be in LEGO boxes this year. This is a great first step in our ambitious commitment of making all LEGO bricks using sustainable materials,” said Tim Brooks, Vice President, Environmental Responsibility at the LEGO Group.
The move is part of the LEGO Group’s commitment to use sustainable materials in core products and packaging by 2030.
The new sustainable LEGO elements are made from polyethylene, which is a soft, durable and flexible plastic, and while they are based on sugar-cane material, they are technically identical to those produced using conventional plastic. The elements have been tested to ensure the plant-based plastic meets the high standards for quality and safety that the LEGO Group has, and consumers expect from LEGO products.
“LEGO products have always been about providing high quality play experiences giving every child the chance to shape their own world through inventive play. Children and parents will not notice any difference in the quality or appearance of the new elements, because plant-based polyethylene has the same properties as conventional polyethylene,” said Tim Brooks.
The unique LEGO brick design, and the LEGO Group’s uncompromised focus on quality and safety during the past 60 years ensures that two LEGO bricks produced decades apart can still fit together. As the LEGO Group is working towards using sustainable materials in its core products and packaging, it will remain strongly rooted and driven by the uncompromised focus on high product quality and safety.
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