Toys Of The Year Awards Winners Announced
With the New York Toy Fair taking place this weekend, the Toy Foundation held its annual Toy Of The Year Awards.
Disney picked up two awards during the event, Disney Villainous Game by Wonder Force won Game Of The Year and Hasbro’s Star Wars Ultimate Co-Pilot Chewie won Plush Toy of the Year.
Here are the full details of the winners:
Action Figure of the Year
Jurassic World Dinosaur Action Figures (Mattel)
Doll of the Year
L.O.L. Surprise! Eye Spy Under Wraps (MGA Entertainment)
Collectible of the Year
LEGO Harry Potter and Fantastic Beasts Minifigure Sets (LEGO Group)
Plush Toy of the Year
Scruff-A-Luvs (Moose Toys) and Star Wars Ultimate Co-Pilot Chewie (Hasbro)
Game of the Year
Disney Villainous Game (Wonder Forge)
Infant/Toddler Toy of the Year
Fisher-Price Laugh & Learn Smart Learning Home (Mattel)
Playset of the Year
LEGO Creator Expert Roller Coaster (LEGO Group) and L.O.L. Surprise! House (MGA Entertainment)
Preschool Toy of the Year
Fisher-Price Think & Learn Rocktopus (Mattel)
Creative Toy of the Year
Cool Maker KumiKreator (Spin Master)
Construction Toy of the Year
LEGO Harry Potter Great Hall (LEGO Group)
Tech Toy of the Year
Arcade1Up (Tastemakers LLC)
Outdoor Toy of the Year
Rookie of the Year
Ollyball – The Ultimate Indoor Play Ball (VICTURY Sports)
Vehicle of the Year
PAW Patrol Ultimate Rescue Fire Truck (Spin Master)
License of the Year
L.O.L. Surprise! (MGA Entertainment)
Specialty Toy of the Year
LEGO Harry Potter Hogwarts Castle (LEGO Group)
Innovative Toy of the Year
Botley the Coding Robot Activity Set (Learning Resources)
Also during the ceremony, the late Stan Lee (1922 – 2018), former chairman of Marvel Comics; Brian Goldner, CEO of Hasbro; and the late Joe Mendelsohn (1930 – 2017), president of Kenner Products, were inducted into the Toy Industry Hall of Fame. They join a roster of 76 toy industry luminaries, including Jim Henson and George Lucas, who have been inducted into the Hall since it was established in 1984.
Nineteen judges chose the finalists from more than 550 nominees submitted by over 200 companies of all sizes. The judges included toy and play experts, retailers, academics, and journalists who reviewed and ranked the products in specific categories relevant to their areas of expertise. The judges then participated in a live discussion to determine the finalists in each category. They considered each product’s creativity, design, play value, and marketing.
The overall Toy of the Year winners were determined by an expert panel that discussed all the finalists before rendering a decision based on TOTY votes, holiday sales, and media buzz (traditional, online, and social). The People’s Choice award winner was selected solely by consumer votes cast online.