UK: Two New Disney Stores at Selfridges to Open, Mid-July

In mid-July, two shop-in-shop locations of Disney Store will open, at Selfridges Birmingham and Selfridges Manchester Trafford. Currently, there is a location at the Selfridges London flagship on Oxford Street.

Both Birmingham and Manchester Trafford have recently had “retail activations,” which opened on September 29 and October 13, 2025 respectively. Selfridges Manchester Exchange also had a pop-up location.

The new shop-in-shops will have “a premium department store environment,” and the same sort of mix expected at a Disney Store.

Additional info will be released closer to the date, according to Selfridges.

Trafford Centre is the third-largest shopping centre in the United Kingdom. The Birmingham location is in the high-end Bullring shopping centre, with their store specifically winning numerous architectural awards.

These locations are in addition to the traditional Disney Stores on Oxford Street in London and Grafton Street in Dublin. There was a pop-up location at Westfield White City shopping centre in London, which opened in June 2025. It closed on February 15, 2026.

A promotional image supplied in 2025.