UK: What You Need to Know About Selfridge’s Disney Stores
Britain’s iconic Selfridges department store chain is bringing Disney magic to its shoppers at all four locations. Their London location has just opened a Disney Store, which will remain open through the holidays. “Curated collections” are coming to Selfridges Manchester Trafford on September 29, Birmingham on October 13, and Manchester Exchange on October 13.
How long are the stores open?
The promotion is called “A Most Magical Christmas”, but the Disney Store promotion continues until January 1, 2026.
How much are the products?
The entire line of 184 items is available to browse on the Selfridge’s website, though it seems 45 items are exclusive to Selfridges.
What does “curated collections” mean?
DisKingdom.com reached out to Selfridges’ media contact for an answer, but has not heard back. While the answer should reveal itself by Monday’s opening in Selfridges Manchester Trafford, it likely means a smaller product range.
UPDATED INFO, October 1:
UPDATE: Selfridges’ Disney Store Curated Collections Explained
Anything else Disney at Selfridges?
Selfridges is also home to a Harry Lambert for Zara X Disney collab, complete with a massive statue of Mickey. It’s located in the “Corner Shop at Selfridges Oxford Street.”
The main Christmas shop section has Disney products as well, as seen on the YouTube channel Emily London.
There’s also a Frozen-Disney Princess shop on the fourth floor, in the toy section.
The shop windows are also to be decorated with Disney scenes.
I thought Disney Store was at a UK mall?
There is a location of Disney Store at Westfield White City, through a different partnership. That location opened on June 28, and the end date hasn’t been announced. Rumour has it that the store will be open 12 months.
There’s of course also the permanent Disney Store, just four blocks east of Selfridges.
How much is Disney involved in the store?
On Linkedin, various The Walt Disney Company staff shared about their involvement in the project. The Selfridges projects include things like custom fixtures,