Civil War Coming To Marvel Games This Week

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With Marvel’s Civil War set to hit cinemas later this week, there will be plenty of new content coming to many Marvel video games from April 28th

  • Marvel: Avengers Alliance 2 (an RPG developed by Disney).
  • Marvel Future Fight (an action RPG developed by Netmarble),
  • Marvel Contest of Champions (a fighting game developed by Kabam),
  • Marvel Puzzle Quest (a match-3 puzzle game developed by D3)
  • Marvel Avengers Academy (a sim/builder game developed by TinyCo)

All of these mobile games, Marvel will start rolling out new limited time events with new playable heroes and costumes inspired by the film.  While other games will feature:

  • The PC action-RPG Marvel Heroes 2016 is launching two new Team TISI +%-Up heroes, costumes and quests based on the film.
  • The family console game, LEGO Marvel’s Avengers, launched a new DLC inspired by the film.

With over 3 million players a day enjoying Marvel games,  it’s not hard to see why “We see the games as another storytelling platform,” said Peter Phillips, EVP/GM, Interactive & Digital Distribution for Marvel Entertainment, while speaking with Forbes. “Games are an ongoing way to have touchpoints with consumers.”

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While the games are connected to the events of the movie, they start from central points in the movie that fans will recognize, but take the story in directions appropriate to the game design and audience. He said there are no direct tie-ins where games pay off story threads in the movie or vice versa. “The content in the games supplements the movie in a nice way but its not a requirement.”

Marvel’s strategy for adding additional content to their range of games is proving to be a big hit as many of the Marvel games are topping the charts on mobile app downloads, and hitching the games to one of the most highly-anticipated movies of the season is a proven money-maker.

“Last year, we saw big increases in games tied to film events,” said Phillips. According to Phillips, the Contest of Champions game from Avengers: Age of Ultron saw a 25% increase in engagement and a 225% spike in downloads. Overall Age of Ultron and Ant-Man generated a 30% lift in monthly revenues across all monthly titles.

Expect to see plenty more crossover events in Marvel’s video games as they not only help the games but also awareness of the movie too.

What Marvel game are you planning on adding Civil War content too?  Comment below:

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